The Biggest Loser in an NFL Lockout are the TV Networks

Posted on December 15, 2010 by Chris Fusco

If you haven't noticed, the NFL TV ratings have been terrific this season. Amongst the coveted 18-49 demographic, right now the 2 highest rated "TV shows" are NBC's Sunday Night Football and ESPN's Monday Night Football. In fact, Sunday's Eagles/Cowboys game had some of the best ratings in NFL prime time history. By most estimates, the NFL is generating $3 billion in advertising revenue for the networks (who paid dearly to get the sports programming).

So what could be wrong? Well, for the TV networks, if there is no labor peace, the ratings wheels are about to come off.

If the NFL 2011 season begins with a lockout, the league's TV networks will be immediately begin bleeding money.  Their ratings will plummet without the NFL's inventory of games. With no other choice, the networks must put enormous pressure on the owners and players to make sure a work (and ratings) stoppage never happens.

 

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